The art of deception: How to recognize and avoid social engineering tactics

As the world becomes more digitally connected, social engineering attacks have become increasingly prevalent. In fact, social engineering attacks make up 98% of all cyberattacks according to a 2021 report by Cybint. Social engineering is a manipulation tactic that exploits human behavior, rather than technical vulnerabilities, to gain access to sensitive information or systems.

The most common forms of social engineering attacks include phishing, pretexting, baiting, and quid pro quo. These attacks rely on psychological manipulation to trick individuals into divulging sensitive information or performing actions that would otherwise be considered risky. In this article, we'll explore some ways to avoid falling victim to these manipulations.

Phishing Attacks

Phishing attacks are perhaps the most well-known form of social engineering attack. These attacks rely on email or text messages to trick individuals into clicking on a fraudulent link or downloading a malicious attachment. The goal is to steal passwords, credit card information, or other sensitive data.

Here are some tips to avoid phishing attacks:

1. Check the sender's email address: Phishing emails may appear to come from a trusted source, but the email address may be slightly different. For example, instead of coming from "," it may come from "" Be sure to scrutinize the sender's email address before clicking on any links.

2. Don't click on links in unsolicited emails: If you receive an email from someone you don't know, don't click on any links or download any attachments. If you're not sure if an email is legitimate, contact the sender via a different method to confirm that they sent the message.

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3. Be wary of urgent or threatening language: Phishing emails often include language that is meant to create a sense of urgency or fear. For example, an email might say that your account has been compromised and that you need to click on a link to reset your password immediately. Be skeptical of any emails that create a sense of urgency or fear.

Pretexting Attacks

Pretexting attacks involve an attacker posing as someone else to gain access to sensitive information. For example, an attacker might pose as a company's IT help desk and ask an employee for their login credentials.

Here are some tips to avoid pretexting attacks:

1. Verify the person's identity: If someone contacts you asking for sensitive information, be sure to verify their identity before giving them any information. If they claim to be from a company, ask for their name and phone number, then call the company's main phone number to confirm that the person is who they say they are.

2. Educate employees: Pretexting attacks often target employees who are not familiar with security best practices. Make sure your employees are aware of the threat of pretexting and know how to verify someone's identity before giving out sensitive information.

3. Secure sensitive information: Consider implementing access controls and other security measures to ensure that sensitive information is only accessible to authorized personnel. This can help prevent attackers from gaining access to information through pretexting attacks.

Baiting Attacks

Baiting attacks involve an attacker leaving a physical device infected with malware in a public place, hoping that someone will pick it up and connect it to their computer. For example, an attacker might leave a USB flash drive in a parking lot with a label that says "Payroll Information."

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Here are some tips to avoid baiting attacks:

1. Don't connect unknown devices to your computer: If you find a USB flash drive or other type of device in a public place, don't connect it to your computer. It may be infected with malware that could compromise your system.

2. Use encryption: If you need to transfer sensitive data via a portable device, make sure the device is encrypted to prevent unauthorized access.

3. Educate employees: Make sure your employees are aware of the threat of baiting attacks and know not to connect unknown devices to their computers.

Quid Pro Quo Attacks

Quid pro quo attacks involve an attacker offering something in exchange for sensitive information or access to a system. For example, an attacker might offer IT support in exchange for a user's login credentials.

Here are some tips to avoid quid pro quo attacks:

1. Be skeptical of unsolicited offers: If someone offers you something in exchange for sensitive information or access to a system, be skeptical. Ask yourself why they would need that information or access.

2. Verify the person's identity: Just like with pretexting attacks, be sure to verify the person's identity before giving them any sensitive information or access.

3. Follow established security protocols: Make sure your employees are aware of your company's security protocols. For example, if you have a protocol that prohibits IT support from asking for login credentials, make sure everyone is aware of that.


Social engineering attacks are a growing threat in today's digital world. By being aware of the common types of social engineering attacks and implementing security best practices, you can help protect yourself and your organization from falling victim to these manipulations. Remember to be skeptical of unsolicited offers, verify people's identities before giving out sensitive information, and follow established security protocols. Stay vigilant, and together we can make it more difficult for social engineers to find success in their attacks.

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