Don't Fall for It: Recognizing the Tactics of Social Engineering Attacks

Social engineering attacks have become increasingly common in recent years, with cybercriminals using deceptive tactics to manipulate people into divulging sensitive information or taking certain actions. In simple terms, social engineering is the use of psychological techniques to trick people into doing something they wouldn't normally do. These attacks target the human element of security, rather than technical vulnerabilities, and can be very difficult to detect or prevent.

The success of social engineering attacks depends on the criminal's ability to gain the trust of the victim and create a sense of urgency or excitement. They often use tactics such as impersonation, baiting, phishing, pretexting, and tailgating to achieve their objectives. In this article, we'll take a closer look at each of these tactics, as well as some real-life examples of social engineering attacks.


Impersonation is a common technique used in social engineering attacks. This involves the attacker pretending to be someone else in order to gain the victim's trust and get them to provide sensitive information or take certain actions. For example, a criminal might call a victim and claim to be from their bank, asking for their account details or login credentials. Or they might send an email appearing to be from a company's IT department, asking the victim to reset their password.

In some cases, the attacker might even create fake social media profiles or websites that look like the real thing, using them to spread malware or collect personal information. One high-profile example of this was the 2016 US election, where Russian hackers created fake social media accounts and used them to spread false information and manipulate public opinion.

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Baiting is another social engineering tactic that involves offering the victim something tempting in order to get them to perform an action. This might be a free movie download, a gift card, or a USB stick. Once the victim takes the bait, however, they unwittingly download malware onto their device or provide the attacker with access to their sensitive data.


Phishing is one of the most common forms of social engineering, and it involves using emails or messages to trick the victim into clicking a fake link or downloading malware. Phishing emails often look like they're from a legitimate source, such as a bank or an online retailer, and they'll usually encourage the victim to click on a link or provide their login credentials. Once the victim does this, the attacker can then use their information to steal money or commit identity theft.


Pretexting is a social engineering tactic that involves creating a convincing pretext or cover story in order to trick the victim. For example, an attacker might call a victim and claim to be from a company's HR department, asking for personal information to update their records. In reality, the attacker is using this information to steal the victim's identity or commit fraud.


Tailgating is a physical social engineering tactic that involves following the victim into a secure area without proper authorization. For example, an attacker might wait near a secure door and then follow an employee into the building, pretending to be a visitor or a delivery person. Once inside, the attacker can then access sensitive areas or steal valuable information.

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Real-Life Examples of Social Engineering Attacks

To illustrate just how effective social engineering attacks can be, let's take a look at some real-life examples:

- In 2011, Sony suffered a massive data breach that exposed the personal information of more than 77 million users. The attack was carried out using a combination of phishing, malware, and social engineering tactics, and it's estimated to have cost the company around $170 million.

- In 2016, the FBI issued a warning about a social engineering campaign targeting university employees. The attackers used phishing emails to gain access to the employees' payroll accounts, redirecting their paychecks to their own accounts. The campaign is thought to have netted the attackers around $2 million.

- In 2017, a ransomware attack on a British hospital caused widespread chaos and disrupted patient care. The attack was carried out by exploiting a vulnerability in the hospital's IT systems, but it was also facilitated by social engineering tactics. The attackers used phishing emails to gain access to the hospital's network and then spread the ransomware to other devices.


Social engineering attacks are a growing threat in the digital age, and they can be very difficult to detect or prevent. To protect yourself from these attacks, it's important to stay vigilant, be aware of the tactics commonly used by attackers, and always exercise caution when dealing with strangers online or in person. By following these precautions, you can help safeguard your personal information and reduce your risk of falling victim to a social engineering attack.

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