Plan Ahead, Stay Ahead: The Importance of Business Continuity Planning

As a business owner or manager, it's important to have a plan in place for what to do in the event of a disruption or unexpected event. When things don't go as planned, it's reassuring to know that there's a roadmap in place to get back on track. This is where a business continuity plan comes in - it's a document that outlines how a company will continue to operate following a disruption, whether it's a natural disaster, cyber attack, or other unexpected event.

What is a Business Continuity Plan?

A business continuity plan (BCP) is a comprehensive document that outlines how to keep a business running in the event of an unexpected disruption. This includes procedures for crisis management, communication, and recovery efforts. A BCP is designed to help businesses minimize the impact of a disruption on their operations, customers, and employees. The goal of a BCP is to enable the company to continue operating as normally as possible during and after a disruption.

Why is a Business Continuity Plan Important?

Having a BCP in place is important for several reasons. First, it helps to reduce the impact of a disruption on the company. By having plans in place, businesses can prepare for unexpected events and respond quickly to minimize the impact on their operations. This can help to minimize losses and ensure continuity of service and delivery to customers.

Second, having a BCP in place can help to build trust with customers and stakeholders. It demonstrates that the business takes its responsibilities seriously and is able to respond proactively to unexpected events. This can help to strengthen relationships with customers and stakeholders, and build a positive reputation for the company.

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Finally, a BCP can help to ensure compliance with legal and regulatory requirements. Many industries have requirements for business continuity planning, and failure to comply can result in fines, legal action, and damage to the company's reputation.

What Should a Business Continuity Plan Include?

A BCP should be a comprehensive document that outlines procedures for crisis management and recovery efforts. It should include the following components:

1. Business Impact Analysis (BIA)

A BIA is a study of how a disruption will affect the business. It identifies critical business functions and processes, as well as the resources that are required to keep them running. A BIA helps businesses to prioritize their recovery efforts and determine what resources are needed to minimize losses.

2. Risk Assessment

A risk assessment identifies potential threats to the business, including natural disasters, cyber attacks, and other disruptive events. By identifying these threats, businesses can prepare for them and reduce their impact.

3. Crisis Management

Crisis management is the process of responding to a disruption. It includes procedures for responding to the event, communicating with stakeholders, and coordinating recovery efforts.

4. Business Recovery

Business recovery includes procedures for restoring critical business functions and returning to normal operations. This includes restoring IT systems, operations, and facilities.

5. Testing and Maintenance

A BCP should be regularly tested and maintained to ensure that it is up-to-date and effective. Testing helps to identify weaknesses in the plan and improve its effectiveness.

Real Life Examples

One famous example of a company with a strong BCP is FedEx. After the 9/11 attacks, FedEx was able to quickly recover and resume operations thanks to its strong BCP. The company had redundant systems in place, including alternate facilities and technology, which allowed them to continue serving customers even when their main facility was unavailable.

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Another example is how the clothing company Patagonia closed its stores and headquarters worldwide for climate strikes in 2019. This was part of the company's larger efforts to address climate change. The temporary closure of the stores and headquarters for one day is something that could have negatively impacted Patagonia's business, but the company had a BCP in place that prepared them for such scenarios and they were able to continue operations the following day without issue.


In today's uncertain world, it's important for businesses to be prepared for unexpected events. A business continuity plan is an essential part of this preparation. It helps businesses to minimize the impact of disruptions, build trust with customers and stakeholders, and ensure compliance with legal and regulatory requirements. By including a business continuity plan in your company's operations, you can ensure that you're prepared for unexpected events and can continue to operate normally even when things don't go as planned.

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